Zibal-T : on-demand trash collection app

System transformation showing how technology enabled service design reconnects residents and informal waste collectors, fostering economic inclusion while improving urban sustainability.

Role: Researcher, Designer and Strategist

Methods: Rapid ethnographic Research, Ecosystem mapping, personas, journey map, UX design, prototyping, user testing

Project duration: 1 year

Client: Emerson College Engagement Lab (Thesis work)

Zibal-T (Arabic for “my trash”) is an on-demand waste collection service designed to improve Cairo’s fragmented trash management system by fostering direct communication between residents and the Zabaleen (the informal trash collectors), the city’s informal waste collectors.

The solution integrates a dual-interface mobile application with a community-based service model that addresses inconsistent pickup, incentivizes waste segregation, and supports the Zabaleen’s need for sustainable income. By partnering with a local NGO to serve as a trusted intermediary, this service builds accountability, trust, and coordination across stakeholders. Zibal-T received close consideration by the United Nations Development Program in Egypt.

Outcomes

Approach


  • Rapid ethnographic research (included techniques such as reviewing earlier studies in similar settings/landscape analysis, contextual inquiry).

  • Interviews

  • Personas

  • Journey mapping

Discovery and Research


  • Wireframing

  • Prototyping

  • User Testing

  • Co-creation workshops

Design